Privacy Policy - ShowCapture Photography


What is this privacy policy for?


This Privacy Policy describes how your personal information is collected and used when you visit, make a purchase from, or book our photography services via


We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information from which you can be identified when using this website, it will only be used in accordance with this privacy statement and with the requirements laid down in UK law, including the new General Data Protection Regulation (GDPR) 2018.


We reserve the right to make changes to this policy from time to time, so please check back to ensure you are happy with any changes we make.

What personal information do we collect?


When you visit, the website automatically collects certain information about your device (ie PC, tablet, smartphone) using cookies, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.


Additionally, as you browse, the website collects information about the individual web pages that you view on the site; what websites or search terms referred you to our site; and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”


We may also ask for your name and contact information including your email address, postal address and telephone number, if we enter into a working relationship with you.


How do we collect this information?


We use the following technologies:


Cookies - these are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, please see our Cookie Policy.


Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you (depending on your payment method), including your name, billing address, shipping address, payment information (including credit card number), email address, and phone number.


We may also ask for certain information about you and your business, if we need it to plan certain projects, or work collaboratively with you. This may be done either via the website (on our contacts page for example), via email, on the telephone or in person.


How do we use your personal information?


We use the information that we collect to fulfil any orders if you are purchasing one of our photographic prints (including processing your payment information, arranging shipping and providing you with invoices and/or order confirmation), or for making a booking for our photography services, if this booking is made via our website, telephone or email.


Additionally, we may use this information to:


Communicate with you and, with your agreement, provide you with information relating to our products or services.


We use the Device Information that we collect to improve and optimize our website, for example by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing campaigns.


We use Google Analytics to help us understand how our customers use our website, which in turn helps us to improve and optimize our site, for example by generating analytics about how our customers browse and interact with the site, and to assess the success of any marketing campaigns we run.


You can read more about how Google uses your personal information here: and you can also opt-out of Google Analytics if you would like to here:


What do we do with it?


All the personal data we collect via email, our contact form, and via personal interaction with our clients, is processed by us and retained on our in-house data storage devices. Our website is built using Wix and details submitted via our site, may be stored on Wix servers, which are located all over the world, including Europe and the USA. No third parties will have access to your data, unless the law allows them to do so.


How long do we keep it?


As we are based in England, we are required by UK tax law to keep your basic information (assuming a financial transaction has taken place) for a period of no less than six years. After this time, your information will be destroyed.


If you have agreed that we may keep your details for marketing purposes, we will do so unless and until you notify us that you no longer wish to receive such information. Please email us to update your preferences.

Do we ever share your information with a third party?


Your details are not passed on to any third parties unless we are required by law to do so.


If we have entered into a business relationship with you, we may need to share your information in order to complete a project with you. Should this be necessary, it will only be done with your permission and knowledge.


Your rights - controlling your personal information


If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us.


​Data retention


When you place an order through for our photographic prints or to book our photographic services, we will maintain your information for our records for the minimum time that is necessary. For some purposes such as our business accounting obligations, this length of time will be determined by legislation.


Links to other websites


Our website may contain links to other websites of interest. However, once you use these links to leave our site, you should note that we do not have any control over those other websites. We cannot therefore be responsible for the protection and privacy of any information which you provide whilst visiting such sites, as they are not governed by this privacy statement.

Social Media


We use social media as a way of communicating and engaging with our clients and interested parties. We use external social media platforms (Instagram, Facebook, Pinterest and Twitter) and as such, the terms and conditions of those providers apply when using their platforms.


We will never ask for personal information from our users via these public platforms and would advise users wishing to contact us, to do so either via the social media (private) direct messaging service, or (preferably) directly with us.


We use social sharing buttons on our website which help users share information contained in our website with their followers on social media. Users should note that they do this at their own discretion and should be aware of the respective social media platform's own privacy policy.

Contact us


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail.

Last update: 23rd May 2018